tag:blogger.com,1999:blog-4383109810185861842.post8403787402917210860..comments2023-06-19T08:58:01.084-04:00Comments on CapitalClimate: WaPo Wall of Climate ShameSteve Scolnikhttp://www.blogger.com/profile/11887989345192863494noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4383109810185861842.post-50332797966969260172009-04-03T20:42:00.000-04:002009-04-03T20:42:00.000-04:00As per Climate Progress, but here:Thanks for the w...As per Climate Progress, but here:<BR/><BR/>Thanks for the work.<BR/><BR/>Ad revenues matter to papers; most blog opinions *don’t*.<BR/><BR/>Image matters to (some) companies, and you will have more luck affecting companies that might actually care, and if they change their ad placements, newspapers may notice.<BR/><BR/>Home Depot might be a good choice to contact, given their Eco advertising. A company like HD has widely-dispersed stores, and hence has a fairly broad geographic community connection (~2200 stores, ~$70-80B revenue), which not all companies do.<BR/><BR/>a) I have no idea whether that ad is part of a national placement, or a regional one, or even a relatively local one. For example, the page buy may be placed though some national ad agency … or a bunch of stores inside the Beltway may have gotten together to pay for the ad.<BR/><BR/>Here’s the HD Leadership Team, of whom<BR/>“Brad Shaw<BR/>Senior Vice President<BR/>Corporate Communications & External Affairs”<BR/>is probably located at HQ near Atlanta:<BR/><BR/>The Home Depot, Inc.<BR/>2455 Paces Ferry Rd. NW<BR/>Atlanta, GA 30339-4024<BR/>GA Tel. 770-433-8211<BR/>Toll Free 800-430-3376<BR/>Fax 770-384-2356<BR/><BR/>b) An angry letter to the local HD store may not be useful.<BR/>[Personally, I've often shopped at the local HD, had good service, and think their eco-advertising is at least partly real, not just greenwash. I generally like HD, although I haven't own their stock for years.]<BR/><BR/>It is rarely useful to blast a local employee for something they didn't do. On the other hand, passing along a message sometimes works.<BR/><BR/>c) But I might send a friendly note to HD that says something like:<BR/><BR/>“I think you are trying on the eco front, but HD is advertising in a newspaper that seems to have given up on facts regarding global warming, which HD may not realize. Still, I’m not encouraged to buy from companies that make a big deal of eco-friendliness and still advertise in WaPo."<BR/>Then summarize Will affair.<BR/><BR/>If you live in D.C. area, you might make up a little note to drop off at nearby HD’s, saying “I know it’s not your fault, but…”<BR/><BR/>Go to Google Maps.<BR/><BR/>In Search box, enter: home depot loc: Washington, DC<BR/><BR/>Which shows 11 HD’s inside the Beltway, and a similar number in the area outside.<BR/><BR/>Search box: lowes loc: Washington, DC<BR/><BR/>will show that Lowes is an alternative….<BR/><BR/>===<BR/>I am perfectly happy for newspapers to offer lots of opinions, whether I agree with them or not. I’m not happy when they give platforms to people offering at-best-ill-informed and clearly wrong opinions about science. I’ve long argued with local newspapers to discourage them from doing so, sometimes successfully.John Masheyhttps://www.blogger.com/profile/17786354229618237133noreply@blogger.com